Peterson Partners


Joel Peterson

Joel is the founder of Peterson Partners. Joel has a long history of successful growth capital investments in a variety of industries. He currently teaches Entrepreneurial Management at Stanford's Graduate School of Business, serves as Director of the Stanford GSB Center for Leadership Development and Research, is Chairman of JetBlue Airways, and serves as a Director of Franklin Covey as well as Ladder Capital. He served formerly as Managing Partner of Trammell Crow Company. He holds an MBA from Harvard Business School.

Dan Peterson

Dan is currently managing partner at Peterson Partners. Prior to joining the firm, he was a partner with Peterson Ventures, and prior to that, Managing Director at Z Capital. He has invested in small, growing companies in a wide range of industries, including high-tech, automotive, training and financial services. Dan was previously a Partner at Trammell Crow Company, and received an MBA from Harvard Business School. Dan sits on the boards of Asphalt Zipper, BenefitGuard, Cloud Capital and Asset Recovery Corporation.

Brandon Cope

Prior to joining Peterson Partners, Brandon was a partner with Peterson Ventures where he led numerous investments in search funds, small, cash-flowing businesses, and early-stage companies. Prior to joining Peterson Ventures, Brandon worked for McKinsey & Company, an international management consulting firm. Brandon has an MBA from The Kellogg School of Management and M.S. and B.S. degrees in Accounting from Brigham Young University. He currently serves on the boards of several companies, including HireVue, UnitedLayer, LifeSeasons, and Veri-Tax.